CCS-MCQ-4


  1. What is the purpose of a product launch in startups?

    a) Generating revenue

    b) Building brand awareness and acquiring customers

    c) Establishing partnerships

    d) Conducting market research

    Answer: b) Building brand awareness and acquiring customers

  2. What is a crucial component of the marketing strategy for a product launch?

    a) Targeting competitors

    b) Maximizing profits

    c) Building marketing materials

    d) Seeking investment

    Answer: c) Building marketing materials

  3. What type of model allows customers to pay a recurring fee for access to a product or service?

    a) Transaction model

    b) Freemium model

    c) Subscription model

    d) Licensing model

    Answer: c) Subscription model

  4. Which revenue model offers a basic version of the product for free and charges for premium features?

    a) Freemium model

    b) Licensing model

    c) Advertising model

    d) Transaction model

    Answer: a) Freemium model

  5. What is the primary goal of a revenue model in startups?

    a) Maximizing investment

    b) Satisfying shareholders

    c) Generating sustainable income

    d) Funding research and development

    Answer: c) Generating sustainable income

  6. What revenue model generates income through advertising placements or partnerships?

    a) Transaction model

    b) Freemium model

    c) Subscription model

    d) Advertising model

    Answer: d) Advertising model

  7. Which type of model involves startups licensing intellectual property or technology to other businesses?

    a) Licensing model

    b) Subscription model

    c) Freemium model

    d) Transaction model

    Answer: a) Licensing model

  8. What is an essential consideration when choosing a revenue model for a startup?

    a) Personal preferences of the founders

    b) Alignment with target market and business goals

    c) Mimicking competitors' models

    d) Complexity of implementation

    Answer: b) Alignment with target market and business goals

  9. What activity is common after a product launch to assess its performance and gather feedback?

    a) Market research

    b) Revenue optimization

    c) Customer acquisition

    d) Feedback collection

    Answer: d) Feedback collection

  10. What characteristic is important for a revenue model to support the long-term growth of a startup?

    a) Short-term profitability

    b) Complexity

    c) Scalability

    d) Rigid pricing

Answer: c) Scalability

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